Privacy Policy

Lily Inc. ("we," "us," "our"), operating under the brand Wayfound Studio, owns and operates https://wayfoundstudio.com and provides website redesign and maintenance services to local businesses in the United States. This Privacy Policy explains how we collect, use, share, and protect your information.

By using our website or services, you agree to the practices described in this Policy.

2.1 Information You Provide

• Business contact information: business name, owner/manager name, business email, business phone, business address.
• Account information: when you purchase a plan, billing name and contact details collected via Stripe.
• Project information: existing website URL, logo, photos, brand colors, content provided for the redesign.
• Communications: messages you send to us via email, forms, or other channels.

2.2 Information Collected Automatically

• Usage data: pages visited, links clicked, time on site, referrer URL.
• Device data: browser type, operating system, IP address, screen size.
• Cookies and similar technologies (see Section 9).

2.3 Information We Obtain About Your Business

For prospective customers we contact through publicly available information sources (such as Google Maps business listings and public business websites), we may collect publicly listed business name, address, phone, contact email, publicly visible Google reviews, and publicly accessible content from your existing business website. We treat this information as business contact information used solely to send relevant, non-deceptive outreach offering our redesign concept previews.

• Provide, operate, and improve our services.
• Generate website redesign concept previews specific to your business.
• Process payments via Stripe.
• Send service-related communications (project updates, invoices, support).
• Send marketing communications about our services (you can opt out at any time).
• Comply with legal obligations.
• Investigate and prevent fraudulent or unauthorized activity.

We do not sell your personal information. We share information only with:

• Service providers: Stripe (payments), Vercel (hosting), Google Workspace (email), GitHub (code storage), email delivery providers, analytics providers. Each is bound by data protection terms.
• Legal compliance: when required by law, court order, or to protect rights, safety, or property.
• Business transfers: in connection with a merger, acquisition, or asset sale, subject to confidentiality.

If you receive marketing emails from us:

• Every email contains an unsubscribe link.
• Clicking unsubscribe removes you from all marketing communications (typically immediate, within 10 business days at most).
• We honor unsubscribe requests permanently.
• We comply with the U.S. CAN-SPAM Act and similar laws.

You may also opt out by emailing contact@wayfoundstudio.com with subject "Unsubscribe."

Subject to applicable law, you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information (subject to legal retention requirements).
• Opt out of marketing communications.
• Lodge a complaint with a data protection authority.

To exercise these rights, email contact@wayfoundstudio.com.

We retain information as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Marketing suppression lists are retained indefinitely to honor opt-out requests.

We use industry-standard administrative, technical, and physical safeguards. However, no system is 100% secure, and we cannot guarantee absolute security.

We use cookies and similar technologies to operate and improve our website. You can control cookies via your browser settings. Disabling cookies may limit some functionality.

Our website may link to third-party sites. We are not responsible for their privacy practices.

Our services are not directed to individuals under 18. We do not knowingly collect information from children under 13.

Our services are operated from Japan. By using our services from outside Japan, you consent to the transfer of information to Japan.

We may update this Policy. Material changes will be posted on this page with an updated "Last Updated" date.

For questions or requests:

• Email: contact@wayfoundstudio.com
• Mail: Lily Inc., 2F Kuwano Building, 6-23-4 Jingumae, Shibuya-ku, Tokyo 151-0001, Japan